Philly Aids Thrift

Class: Brand Identity
Professor: Rodd Whitney

Philly AIDS Thrift is a nonprofit business located in South Philly that sells a variety of unique and eccentric items with all proceeds going to local organizations involved in the fight against HIV/AIDS.

My goal for the rebrand of this store was to create a completely new visual identity that matches the fun, creative, quirky personality of Philly AIDS Thrift. I wanted to create a bold and cohesive design system that utilized the store’s retro collage aesthetic and allowed for the implementation of my design system on a variety of different brand deliverables such as merchandise, advertisements, and an online presence.