Désideria Collection

Social Media and Marketing Coordinator
Client: Desiree Cavalancia

During my time as the Social Media and Marketing Coordinator at the jewelry company Désideria Collection I learned the importance of developing and sticking to a brand system. I was a little overwhelmed when I first started my position because I suddenly had to advertise to a target market I was not very familiar with. However, through research and observation, I was able to develop a visual online presence that accurately represented the company to the mostly female middle-aged audience.

Being in charge of the marketing for such a small company really made me invested in the success of the brand and brought me endless joy when they not only were able to survive the pandemic but thrive in spite of it.